Two months ago today we launched our website promising a brighter future for baked beans. Things may have seemed a bit quiet since then but I assure you we’ve been in full swan-mode; seeming to elegantly drift along but swimming like crazy under the surface.

And here we are: week one. It is time. As a particularly charming member of the public just said, “the baked bean revolution is here”.

This week we’re at Speciality & Fine Food Fair at Olympia in London. We’re at stand V139 in the Small Producer’s Village. Follow your nose and you’ll find us swiftly. That’s Imo and Emma in the picture above. They’ve got beans for you.

Then on Tuesday we’re at Fortnum & Mason. Given that’s where Henry Heinz first pitched up to with his beans in 1886, we thought it would be silly to launch anywhere else. Luckily Fortnum’s agreed and so we’ll have four flavours stocked in there from Tuesday. I’ll be in store on the next four Fridays doing tastings, so come by and get your Proper Bean hit.

And The Grocer just wrote an article on us as well, which is nice. They reckon we’ve “shaken up the baked bean category” – not bad for week one.

Thanks to all of you that have helped us get this far. You know who you are. And to those asking, yes there will be a launch party. It’ll be after the launch, and some some sleep.

TTFN,

Ben